Performance Marketing Tips

Let's Get Down to Business

Posts Tagged ‘mobile apps

foursquare – New Mobile App Bridges Social Media and Local Advertising

leave a comment »

Foursquare is a new mobile app that a co-worker pointed out to me that has some great applications for a few of our customers.  This is a potential traffic driving tool for all local businesses and offers exceptional impact for those with multiple locations or franchises.

Once the foursquare app is installed, users will “check-in” to various places like restaurants, bars, events, etc. and their circle of friends will be notified.  Users can then recommend places and upon check-in will unlock tips like menu recommendations.  Users earn points which allow them to level up with new badges.  If you’ve visited a place more than anyone else you are bestowed with the honor of Mayor – until someone knocks you off the top spot.

Marketers can offer foursquare only specials that users can unlock at check-in.  Foursquare also offers an API to develop ways to check-in or visualize foursquare data.

Currently, foursquare is available for the iPhone and Android with a Blackberry app in the works.  Bummer because I have an ol’ fashion “Windows powered mobile device” (and my contract is up in 283 days but who’s counting).

Visit foursquare.com to sign up and learn more.

Advertisements

Written by Greg M

January 5, 2010 at 5:28 pm

Posted in Tools

Tagged with ,