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Posts Tagged ‘digital

Webmaster Radio – A Look Back and a Look Forward

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It’s that time of the year when we’re temped to look back at year that was and ponder what’s in store for 2010 – and beyond.  A number of the shows on Webmaster radio have done just that with their podcasts.  Here are a handful of podcasts that sum up the digital landscape of 2009 and prognosticate the future of interactive.

Webcology – Search Year in Review

SEM Synergy – How Has Search Changed in 2009

Inboxed – SEO, Social Media, and Affiliate Marketing Trends for 2010

Mobile Presence – Mobile Marketing Trends for 2010

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Written by Greg M

January 9, 2010 at 8:41 pm

Posted in Podcasts

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Digital Strategy Guide, The Honey Pot, Now Live!

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Dan Kurani, the president of Kurani Interactive, has written a digital strategy guide  that is available to read for free online.  The Honey Pot is a comprehensive guide to interactive marketing, digital media trends and agency insights from Dan’s 10 years of running an interactive agency.

I had the pleasure to help edit the book and after reading it cover to cover I was impressed with the amount of ground covered in 118 pages.  At its core The Honey Pot is about how to leverage digital strategies to develop a pull marketing strategy for your brand.  However, it’s much more than that ad nearly every aspect of the interactive space is delved into.

Feel free to read the ebook for free at the website TheHoneyPotBook.com or you can download the PDF version of the digital strategy ebook for free.

Written by Greg M

November 17, 2009 at 2:47 pm

Posted in Books

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Interview: Dan Kurani of Kurani Interactive

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kuraniHere’s a mini interview with Dan Kurani, owner of the interactive agency KURANI Interactive.  Over it’s 9 year history the agency boasts clients like Nike, Mannington, and Fagor.  Visit their website at www.kurani.com or call Dan at his Red Bank, NJ location at 732-345-1700 to learn more about their services.

PMT: How do digital mediums differ from traditional branding and advertising programs in terms of measurement and accountability?

DK: Although I can see things changing as consumption and media cross-pollinates and integrates, today, a huge difference.  Whereas, offline primarily derives the underpinnings of analysis from qualitative sample groups (posing as quantitative results), digital “is” quantitative.  The toughest part of digital is ensuring stakeholders stay focused on KPIs instead of getting lost in the sea of data.

PMT: What are some new areas of growth or services you see Kurani Interactive taking on?

DK: Outside of our traditional services (digital marketing communications that includes social, websites, applications, email, search), we are starting to joint venture with select companies.  Basically, we are leveraging our digital expertise to unlock hidden or the online advertising playbookunderachieving core values and managing the extension in a turnkey fashion.

PMT: In 10 years how do you think campaign and site performance measurement will change?

DK: Integrated measurement across all tactics, digital will be behind almost all MarCom.

To learn more about interactive advertising pick up a copy of The Online Advertising Playbook at Amazon.com

Written by Greg M

August 11, 2009 at 11:06 am

Posted in Interviews

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