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Posts Tagged ‘data visualization

The Book of Odds, by Kurani Interactive, Launches tomorrow!

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BOOSince I have a number of friends over at Kurani Interactive, I’ve been hearing about the Book of Odds for some time now.  I actually had a demo a few weeks ago while it was in user testing and really had a lot of fun with site.  The Book of Odds presents ‘the odds of everyday life’ in a compelling way.

The Visual Browse tool (shown above) is essentially a very cool form of data visualization.  Select your keywords and related odds appear to the right.  The site also contains articles written by the folks at the Book of Odds, which helps tie together some related themes.freakonomics

Not long ago I made a post about Freakonomics and today found out that they are on the Book of Odds bandwagon too.  Check out Ryan Hagen’s introduction of the Book of Odds on the Freakonomics blog at the NY Times.  If the Book of Odds team (including Kurani Interactive) could join up with Freakonomics I think I’d think we’d see a complete revolution on the use of data and data visualization.

Be sure to pick up a copy of Freakonomics on Amazon or setup a Free account on the Book of Odds website.

Written by Greg M

October 13, 2009 at 6:44 pm

Posted in Websites

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Interview: Analytics Tool Getting a Refresh with Crazzy Egg 2.0

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crazzy egg drop downA few weeks back I talked about Crazy Egg’s Confetti as a great analytics tool for data visualization and thought it worth some follow up.  Amee over at Crazy Egg came through with the inside scope on Crazy Egg 2.0 as well as some insights on data visualization.  To the left is the new drop down menu – some nice new options.

PMT – How have you seen the need for data visualization change/evolve in recent years?

CE – Because of the vast amount of data out there, it can be hard for companies to comprehend the data. Visualizations that provide an insight about users and more importantly actionable data, make it easier for companies to understand their data.
Similar to what some analytics companies are doing now, I think over the next few years companies are going to concentrate and create more useful visuals and not just pretty ones.

PMT – How do data visualization tools fit with typical analytics platforms like Omniture?  What’s the best way to create synergy between the two?

CE – Well, they help you understand the data in a different way. Some people are visual while others prefer crunching numbers. I think analytics companies are going to have to meet the needs of both type of users.

PMT – What’s new with the upcoming Confetti release?

CE – The best way to create a synergy is through deep integration. This way the user experience is seamless.
Crazy Egg 2.0:
• Completely rewritten from the ground up
• Improved stability, performance, and reliability throughout the whole system
• Reports are always available
• Reports load much quicker
• Improved tracking reliability
• Improved tracking accuracy
• Added many more dimensions of data to Confetti and Overlay, including custom user variables
• Higher-resolution heatmaps
• New snapshot creation UI
• Ability to fine-tune URL matching URLs for snapshots
• Ability to edit running tests
• Improved screenshots (better font rendering)
• Improved error handling and messaging
• Better tools for our users to diagnose potential installation/configuration issues
Coming soon…
• Regular expressions for URL matching rules
• Ability to handle template trackingweb analytics an hour a day
• Ability to track login-protected pages
• Export to CSV
• Downloadable Heatmaps
• IP Address blocking (existing 1.0 feature)
• Ability to track custom elements

To brush up on your analytics, pick up a copy of Web Analytics: An Hour a Day

Written by Greg M

September 19, 2009 at 1:34 pm

Posted in Interviews

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