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The Open Campaign, Transparent Data Makes for Awesome Marketing Idea!

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the open campaignI was reading Billy’s Blog earlier in the week and he had an interesting post about something called The Open Campaign.  It’s a joint promotion between Widemile, WebTrends and a few others (not totally out of left field WebTrends just purchased Widemile).  In any case the idea is for these conglomeration of online marketing and analytics experts to post their campaign methodology and results publicly – very cool!!!

Billy talks about some of his initial testing ideas with Widemile – nothing earth shattering yet but practical application is nice to see.  They are also using ForeSee as their survey vendor which I think is a great idea.  I used to be extremely skeptical about the use of opt-in surveys in conjunction with analytics data but I’ve come full circle in the last year.  We layer in survey results with our click tracking behavioral analysis to really create a powerful optimization roadmap.  I’m looking forward to seeing how The Open Campaign uses the survey data.

Be sure to check The Open Campaign often for updates, I’m looking forward to learning a lot from this project.  (and BTW, what a great marketing idea!)

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Written by Greg M

July 31, 2009 at 6:17 pm