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Posts Tagged ‘bing

Foxy SEO Tool, Firefox’s Growing SEO Add-On

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firefoxI installed Foxy SEO last week to help with search optimization and analysis.  While I haven’t tapped it’s full potential I have been using it quite a bit to check backlinks and Google Pagerank.  Aside from the usual search engines (Yahoo!, bing, Ask), it includes menu options for directories like the Yahoo! Directory and dmoz, research tools like Alexa and Compete, and social media options like Twitter, digg, Yahoo! Answers and more.

Foxy SEO Tool has some helpful page analysis tools which analyzes keyword density, looks for 404 errors, meta tags, robot.txt files and sitemaps.

While Foxy SEO has been out for just over a year it looks like most of the meat was added in 2009.  As such I think it’s still a bit of a work in progress but if you’re an SEO professional it’s worth checking out.

Written by Greg M

October 27, 2009 at 1:06 pm

Posted in Tools

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SEM Ad Text, What to Test First?

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ad text

I’m starting work on develop an SEM campaign and in the process of writing copy started wrestling with some different testing options for the ad text.  My testing options are limited in two ways.  First, we’ll also be conducting an A/B landing page test for each ad group shortly as soon as possible once the campaign launches.  Secondly, since it’s a new campaign we intend to ramp up slowly so the initial focus will be on the long tail, greatly limiting our volume and quest for statistical significance.

It’s imperative that we start of with an ad text test but it will need to be small.  The options seem to be a 3×1 or 2×2 test matrix – 3 headlines and 1 body copy for 3 total combinations or 2 headlines mixed with 2 sets of body copy for a total of 4 combinations.  Best practices suggest that the headline copy tends to be much more effective than body copy so I’m leaning toward the 3×1 option.  With fewer combinations than the 2×2 test we’ll be able to roll into the landing page test more quickly as well.winning results with google ad words

Another short cut I’m considering is combing the ad text results across the engines.  No doubt Google, bing and Ask would have some performance nuances with regard to ad text click through rate but I’m willing to assume they’re constant for the sake of speed.  Yet another example of the digital marketer balancing speed and accuracy!

To learn more pick up a copy of Winning Results with Google AdWords, Second Edition at Amazon.com

Written by Greg M

August 25, 2009 at 11:27 pm

Posted in Tips

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Bing and Microsoft/Yahoo! Deal: Answers from Office Hours

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So big time news on the search front over the past couple of weeks.

First, Microsoft launches Bing – but haven’t we seen this movie before?  New algorithm, rebranded site, Google still rules – The End.  bingMicrosoft’s search strategy has been about as original as another Friday the 13th sequel.  But in a shocking plot twist the latest move seems to have forced the hand of Yahoo! to join up with Microsoft in a long term search deal.  Given the public courtship between Microsoft and Yahoo! maybe I should have seen it coming.

I’ve started listening to a new podcast on Webmaster Radio – Office Hours.  The SEO and SEM implications of the new Bing/Yahoo! Deal are far reaching.  Vanessa Fox breaks it down on the July 30th episode of Office Hours.

To learn more grab a copy of Search Engine Optimization: An Hour a Day!

Written by Greg M

August 8, 2009 at 11:07 pm

Posted in Podcasts

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