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foursquare – New Mobile App Bridges Social Media and Local Advertising

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Foursquare is a new mobile app that a co-worker pointed out to me that has some great applications for a few of our customers.  This is a potential traffic driving tool for all local businesses and offers exceptional impact for those with multiple locations or franchises.

Once the foursquare app is installed, users will “check-in” to various places like restaurants, bars, events, etc. and their circle of friends will be notified.  Users can then recommend places and upon check-in will unlock tips like menu recommendations.  Users earn points which allow them to level up with new badges.  If you’ve visited a place more than anyone else you are bestowed with the honor of Mayor – until someone knocks you off the top spot.

Marketers can offer foursquare only specials that users can unlock at check-in.  Foursquare also offers an API to develop ways to check-in or visualize foursquare data.

Currently, foursquare is available for the iPhone and Android with a Blackberry app in the works.  Bummer because I have an ol’ fashion “Windows powered mobile device” (and my contract is up in 283 days but who’s counting).

Visit foursquare.com to sign up and learn more.

Written by Greg M

January 5, 2010 at 5:28 pm

Posted in Tools

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Foxy SEO Tool, Firefox’s Growing SEO Add-On

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firefoxI installed Foxy SEO last week to help with search optimization and analysis.  While I haven’t tapped it’s full potential I have been using it quite a bit to check backlinks and Google Pagerank.  Aside from the usual search engines (Yahoo!, bing, Ask), it includes menu options for directories like the Yahoo! Directory and dmoz, research tools like Alexa and Compete, and social media options like Twitter, digg, Yahoo! Answers and more.

Foxy SEO Tool has some helpful page analysis tools which analyzes keyword density, looks for 404 errors, meta tags, robot.txt files and sitemaps.

While Foxy SEO has been out for just over a year it looks like most of the meat was added in 2009.  As such I think it’s still a bit of a work in progress but if you’re an SEO professional it’s worth checking out.

Written by Greg M

October 27, 2009 at 1:06 pm

Posted in Tools

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Confetti, Analytics Tool Gets High Praise from Avinash

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confettiOn Occam’s Razor this week Avinash talked about some of his favorite supplemental analytic tools and covered Confetti by Crazy Egg. I’ve actually seen this tool before and now have a project where an overlay like this would be really helpful in understanding user behavior.

I actually spoke with the people at Crazy Egg and they say a new version is coming out next month whweb analytics an hour a dayich will be their first serious update in about 3 years. In its present form Confetti track x,y coordinates and then uses different colors to show referring segments. I’m a big fan of data visualization tools and it’s capabilities exceed typical analytics capabilities. The best part is that Confetti starts at $9 per month for up to 10 pages.

To learn more about web analytics check out Avinash’s blog, Occam’s Razor or pick up a copy of his book Web Analytics: An Hour a Day, at Amazon.com!

Written by Greg M

August 29, 2009 at 12:23 pm

Posted in Blog Posts, Tools

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