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Webmaster Radio – A Look Back and a Look Forward

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It’s that time of the year when we’re temped to look back at year that was and ponder what’s in store for 2010 – and beyond.  A number of the shows on Webmaster radio have done just that with their podcasts.  Here are a handful of podcasts that sum up the digital landscape of 2009 and prognosticate the future of interactive.

Webcology – Search Year in Review

SEM Synergy – How Has Search Changed in 2009

Inboxed – SEO, Social Media, and Affiliate Marketing Trends for 2010

Mobile Presence – Mobile Marketing Trends for 2010

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Written by Greg M

January 9, 2010 at 8:41 pm

Posted in Podcasts

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Net Neutrality Debate Heating Up in Congress

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net neutralityA quick summary of Net Neutrality is that no content on the web should be given preferential treatment by the owners of the pipes, wires, switches, ISPs, etc.  Net Neutrality would prevent someone like ATT from speeding up (prioritizing) the delivery of content through their pipes based on say an advertising deal.  For example, ATT would get ‘free’  advertising space on ESPN if they gave priority to Disney content.

While listening to the October 29th podcast of Webcology on Webmaster radio the hosts talked about some of Google’s new offerings and the potential implications of Net Neutrality.  When one services owns such a commanding share of the web it begs the question – Do we also need Google Neutrality?

Here are some resources for Net Neutrality education and action.

Webcology 10/29 Pocast

Save the Internet Petition – Sign Up Now!

Save the Internet Video on YouTube

Written by Greg M

November 1, 2009 at 1:20 pm

Posted in Podcasts, Tips

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The Landing Page Optimization Podcast Talks Copywriting This Week

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success worksThis week Tim Ash of the Landing Page Optimization podcast talks this week with Heather Lloyd Martin of Successworks about balancing direct response copywriting with SEO needs.  I really enjoyed this cast because I have a difficult time reading copy like a ‘normal’ person once the SEO hat comes on.  I always need to find someone untainted to see if my copy still makes sense to a human and not just the Google bots.

Some key points that Heather had to say about copy writing:
○ PR, blogs and site copy all have different audiences and necessitate a different style and tone – but all are great SEO opportunitieslanding page optimization
○ SEM landing pages can be off menu, for direct response campaigns like we find a lot in SEM visitors may not want to weed through a ton of copy
○ At the end of the day, responses are emotional, and we rationalize them with fact – so make sure your copy has a little bit of sizzle

To learn more about Tim Ash and landing page optimization, check out his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Written by Greg M

August 19, 2009 at 11:40 pm

Bing and Microsoft/Yahoo! Deal: Answers from Office Hours

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So big time news on the search front over the past couple of weeks.

First, Microsoft launches Bing – but haven’t we seen this movie before?  New algorithm, rebranded site, Google still rules – The End.  bingMicrosoft’s search strategy has been about as original as another Friday the 13th sequel.  But in a shocking plot twist the latest move seems to have forced the hand of Yahoo! to join up with Microsoft in a long term search deal.  Given the public courtship between Microsoft and Yahoo! maybe I should have seen it coming.

I’ve started listening to a new podcast on Webmaster Radio – Office Hours.  The SEO and SEM implications of the new Bing/Yahoo! Deal are far reaching.  Vanessa Fox breaks it down on the July 30th episode of Office Hours.

To learn more grab a copy of Search Engine Optimization: An Hour a Day!

Written by Greg M

August 8, 2009 at 11:07 pm

Posted in Podcasts

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Rethinking the 1 to 1 Marketing Promise

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dishy mixListen to Shiv Singh of Razorfish discussing Social Influence Marketing on DishyMix


Recently the head of social influence marketing at Razorfish, Shiv Singh, was interviewed on the DishyMix Podcast. While they covered a lot of social media ground including mobile and friendsters, one compelling notion connected in my head – the age old (or about mid-90s old) promise of 1 to 1 marketing (thanks to the arrival of the internet) is wrong!

Everything that people do is social. Whether we’re buying a shirt in the store, a book on Amazon, or figuring out what to do for lunch there is always some sort of social context that we take into consideration. When Shiv talks about Social Influence Marketing it’s another way of saying 1 to small niche marketing.

Due to evolving social barriers that these micro societies may have, it may be even more difficult to penetrate than 1 to 1 marketing because there’s a lot more to it than just technology. However, the ripple effect can be much more influential than merely connecting 1 to 1. Social relevancy needs to be provided and personalized at the group level – only then will the individuals have the context to act and in turn influence others to act.

To learn more about marketing with social media pick up a copy of Social Media Marketing: An Hour a Day at Amazon.com.  social media marketing an hour a day

Written by Greg M

July 23, 2009 at 12:08 am

Posted in Podcasts

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