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Confetti, Analytics Tool Gets High Praise from Avinash

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confettiOn Occam’s Razor this week Avinash talked about some of his favorite supplemental analytic tools and covered Confetti by Crazy Egg. I’ve actually seen this tool before and now have a project where an overlay like this would be really helpful in understanding user behavior.

I actually spoke with the people at Crazy Egg and they say a new version is coming out next month whweb analytics an hour a dayich will be their first serious update in about 3 years. In its present form Confetti track x,y coordinates and then uses different colors to show referring segments. I’m a big fan of data visualization tools and it’s capabilities exceed typical analytics capabilities. The best part is that Confetti starts at $9 per month for up to 10 pages.

To learn more about web analytics check out Avinash’s blog, Occam’s Razor or pick up a copy of his book Web Analytics: An Hour a Day, at Amazon.com!

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Written by Greg M

August 29, 2009 at 12:23 pm

Posted in Blog Posts, Tools

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The Open Campaign, Transparent Data Makes for Awesome Marketing Idea!

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the open campaignI was reading Billy’s Blog earlier in the week and he had an interesting post about something called The Open Campaign.  It’s a joint promotion between Widemile, WebTrends and a few others (not totally out of left field WebTrends just purchased Widemile).  In any case the idea is for these conglomeration of online marketing and analytics experts to post their campaign methodology and results publicly – very cool!!!

Billy talks about some of his initial testing ideas with Widemile – nothing earth shattering yet but practical application is nice to see.  They are also using ForeSee as their survey vendor which I think is a great idea.  I used to be extremely skeptical about the use of opt-in surveys in conjunction with analytics data but I’ve come full circle in the last year.  We layer in survey results with our click tracking behavioral analysis to really create a powerful optimization roadmap.  I’m looking forward to seeing how The Open Campaign uses the survey data.

Be sure to check The Open Campaign often for updates, I’m looking forward to learning a lot from this project.  (and BTW, what a great marketing idea!)

If you’d like to learn more about optimization pick of a copy of Landing Page Optimization For Dummies (For Dummies)

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Written by Greg M

July 31, 2009 at 6:17 pm