Performance Marketing Tips

Let's Get Down to Business

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I’ve had a passion for the internet since I first went online in 1995.  Since then I’ve dedicated my professional life (and a good deal of personal time) to building knowledge and skills in marketing tactics that leverage digital mediums.  I started Performance Marketing Tips as an open diary to capture some of my findings and beliefs – it’s very therapeutic (OK, it’s also a nice self promotion tool…and if you click on some links and buy some stuff maybe I can earn a little extra beer and gas money).

My core philosophy is that in the digital space we can measure quite a bit, and that measurement needs to be translated to, and held accountable to bottom line business results.  Performance Marketing is sometimes synonymous with affiliate marketing but I’m using it in a much broader sense – everything we do digitally (web, mobile, etc.) should be performance based!

If you have some thoughts or relevant products, blogs or podcasts that you’d like to promote please reach out to me!

PerformanceMarketing at Live dot com

– Greg

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Written by Greg M

July 15, 2009 at 4:56 pm

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