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Archive for January 2010

Webmaster Radio – A Look Back and a Look Forward

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It’s that time of the year when we’re temped to look back at year that was and ponder what’s in store for 2010 – and beyond.  A number of the shows on Webmaster radio have done just that with their podcasts.  Here are a handful of podcasts that sum up the digital landscape of 2009 and prognosticate the future of interactive.

Webcology – Search Year in Review

SEM Synergy – How Has Search Changed in 2009

Inboxed – SEO, Social Media, and Affiliate Marketing Trends for 2010

Mobile Presence – Mobile Marketing Trends for 2010

Written by Greg M

January 9, 2010 at 8:41 pm

Posted in Podcasts

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foursquare – New Mobile App Bridges Social Media and Local Advertising

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Foursquare is a new mobile app that a co-worker pointed out to me that has some great applications for a few of our customers.  This is a potential traffic driving tool for all local businesses and offers exceptional impact for those with multiple locations or franchises.

Once the foursquare app is installed, users will “check-in” to various places like restaurants, bars, events, etc. and their circle of friends will be notified.  Users can then recommend places and upon check-in will unlock tips like menu recommendations.  Users earn points which allow them to level up with new badges.  If you’ve visited a place more than anyone else you are bestowed with the honor of Mayor – until someone knocks you off the top spot.

Marketers can offer foursquare only specials that users can unlock at check-in.  Foursquare also offers an API to develop ways to check-in or visualize foursquare data.

Currently, foursquare is available for the iPhone and Android with a Blackberry app in the works.  Bummer because I have an ol’ fashion “Windows powered mobile device” (and my contract is up in 283 days but who’s counting).

Visit foursquare.com to sign up and learn more.

Written by Greg M

January 5, 2010 at 5:28 pm

Posted in Tools

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New FTC Guidelines Raise Concerns for Social Marketers

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This past December 1st, new FTC guidelines we enacted which have the potential to greatly impact social marketing and affiliate marketers.  The new FTC guidelines entitled “Guide Concerning the Use of Endorsements and Testimonials in Advertising” require social marketers to disclose if they are compensated in any way when discussing a product.  This could include receiving a product or service for free.

The new FTC guidelines are squarely aimed at bloggers, forum posts, Twitter and Facebook platforms.  The FTC is trying to enforce transparency if messages by the author could be believed to be that of a sponsor even if the author and sponsor have identical points of view.

While compliance seems to be reasonably non-intrusive, this does appear to be a shift in standards that have been widely allowed in traditional media for years.  Enforcement on the other hand presents many challenges.  How can anyone possibly monitor all of the social media touch points?  On one podcast that I recently listened to, an affiliate marketing expert pondered the opportunity for free publicity.  What if your post becomes the case that goes all the way to The Supreme Court?  Somewhere a marketer and lawyer are licking their chops.

Written by Greg M

January 2, 2010 at 2:44 pm