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Archive for December 2009

Strategy Guide to Internet Marketing

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This is a FREE PDF guide that I wrote to provide  a little more of a framework to some of my internet marketing thoughts.

The Strategy Guide to Internet Marketing was written to be an actionable, ‘how to’ guide to help marketers and business people. Whether you’re a client-side, agency-side, with a Fortune 500 Company or a startup I’ve included strategies that you can apply to improve your internet marketing program starting today.

Clearly this is much more than a bunch of disjointed blog posts but in an effort to get something up quickly the Strategy Guide to Internet Marketing lacks a more robust framework – to an extent.  I do cover specific ways to integrate Strategy, Optimization and Communication.  Definitely check out the sections most important to you, but try to find something that you can apply right away!

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Written by Greg M

December 21, 2009 at 1:22 am

Google – Now with Personalized Feed Search Goodness

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Over the past 2 and a half years Google has fine tuned it’s algorithm around Universal Search.  In the normal SERPS (search engine results page) Google shows news, images, local listing, videos and more blended in with its normal results.

Recently Google has started to roll out its new algorithm which includes 2 primary features – Personalized Search and Real Time search.  Personalized Search launched last week and means that Google will attempt to learn your preferences over time and adjust it’s SERPs on an individual basis.  This has the promise of much better results for the user, however as a search marketer I have no idea how will track individually targeted keyword rankings.  My guess is that will have to focus on referring keywords at a site level rather than the SERPs.

The second is Real Time search which is coming online this week.  Google will now include a Feed Box along with its other Universal Search listings.  The Feed Box will contain the latest updates from social media sites like Facebook and Twitter.  I was listening to a podcast with Bruce Clay a few weeks back and they understandably had significant concerns for the impact this could have on brands – this looks like a big fat wait and see!

Written by Greg M

December 9, 2009 at 11:45 am

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