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Archive for November 2009

Digital Strategy Guide, The Honey Pot, Now Live!

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Dan Kurani, the president of Kurani Interactive, has written a digital strategy guide  that is available to read for free online.  The Honey Pot is a comprehensive guide to interactive marketing, digital media trends and agency insights from Dan’s 10 years of running an interactive agency.

I had the pleasure to help edit the book and after reading it cover to cover I was impressed with the amount of ground covered in 118 pages.  At its core The Honey Pot is about how to leverage digital strategies to develop a pull marketing strategy for your brand.  However, it’s much more than that ad nearly every aspect of the interactive space is delved into.

Feel free to read the ebook for free at the website TheHoneyPotBook.com or you can download the PDF version of the digital strategy ebook for free.

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Written by Greg M

November 17, 2009 at 2:47 pm

Posted in Books

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Net Neutrality Debate Heating Up in Congress

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net neutralityA quick summary of Net Neutrality is that no content on the web should be given preferential treatment by the owners of the pipes, wires, switches, ISPs, etc.  Net Neutrality would prevent someone like ATT from speeding up (prioritizing) the delivery of content through their pipes based on say an advertising deal.  For example, ATT would get ‘free’  advertising space on ESPN if they gave priority to Disney content.

While listening to the October 29th podcast of Webcology on Webmaster radio the hosts talked about some of Google’s new offerings and the potential implications of Net Neutrality.  When one services owns such a commanding share of the web it begs the question – Do we also need Google Neutrality?

Here are some resources for Net Neutrality education and action.

Webcology 10/29 Pocast

Save the Internet Petition – Sign Up Now!

Save the Internet Video on YouTube

Written by Greg M

November 1, 2009 at 1:20 pm

Posted in Podcasts, Tips

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