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The Book of Odds, by Kurani Interactive, Launches tomorrow!

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BOOSince I have a number of friends over at Kurani Interactive, I’ve been hearing about the Book of Odds for some time now.  I actually had a demo a few weeks ago while it was in user testing and really had a lot of fun with site.  The Book of Odds presents ‘the odds of everyday life’ in a compelling way.

The Visual Browse tool (shown above) is essentially a very cool form of data visualization.  Select your keywords and related odds appear to the right.  The site also contains articles written by the folks at the Book of Odds, which helps tie together some related themes.freakonomics

Not long ago I made a post about Freakonomics and today found out that they are on the Book of Odds bandwagon too.  Check out Ryan Hagen’s introduction of the Book of Odds on the Freakonomics blog at the NY Times.  If the Book of Odds team (including Kurani Interactive) could join up with Freakonomics I think I’d think we’d see a complete revolution on the use of data and data visualization.

Be sure to pick up a copy of Freakonomics on Amazon or setup a Free account on the Book of Odds website.

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Written by Greg M

October 13, 2009 at 6:44 pm

Posted in Websites

Tagged with ,

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