Performance Marketing Tips

Let's Get Down to Business

Book Review: Hot Text, Web Writing that Works

leave a comment »

hot textI picked up a copy of Hot Text over a year ago but it sat on my shelf until recently.  I’m currently leading a CPA program which includes writing copy for SEM ad text, landing pages, a microsite and editing copy for a content site.  Hot Text is a solid end to end solution for web writing tips but at nearly 500 pages not the type of book that you’ll read cover to cover.  However, I’ve found it incredibly useful to skip and scan the ideas that are most important to my current project.

Some random highlights from Hot Text include:

  • Case studies on FAQs, Help, and Privacy Policies
  • Tips for making your keywords stand out in text as readers scan your page
  • Recommendations for removing unnecessary copy with lots of before and after examples
  • Step by Step guidelines for press releases, email responses, and email newsletters

Pick up a copy of Hot Text: Web Writing that Works for your next copy writing assignment

Advertisements

Written by Greg M

August 25, 2009 at 11:38 pm

Posted in Books

Tagged with , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: