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The Landing Page Optimization Podcast Talks Copywriting This Week

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success worksThis week Tim Ash of the Landing Page Optimization podcast talks this week with Heather Lloyd Martin of Successworks about balancing direct response copywriting with SEO needs.  I really enjoyed this cast because I have a difficult time reading copy like a ‘normal’ person once the SEO hat comes on.  I always need to find someone untainted to see if my copy still makes sense to a human and not just the Google bots.

Some key points that Heather had to say about copy writing:
○ PR, blogs and site copy all have different audiences and necessitate a different style and tone – but all are great SEO opportunitieslanding page optimization
○ SEM landing pages can be off menu, for direct response campaigns like we find a lot in SEM visitors may not want to weed through a ton of copy
○ At the end of the day, responses are emotional, and we rationalize them with fact – so make sure your copy has a little bit of sizzle

To learn more about Tim Ash and landing page optimization, check out his book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Written by Greg M

August 19, 2009 at 11:40 pm

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